Aman taps Novak Djokovic to launch Atma in a 1,049-foot Brickell tower

Aman Group on Tuesday launched Atma, a new ultra-luxury brand built around wellness and sports, with tennis champion Novak Djokovic as its global partner and a 1,049-foot tower in Miami's Brickell district as its first address, Bisnow reported. The project, developed by OKO Group and Oak Row Equities, is expected to be completed in 2031.

The launch puts a new branded supertall on the site of the largest land deal in South Florida. Oak Row and OKO assembled 1001 and 1111 Brickell Bay Drive for $520 million, backed by a $464.5 million acquisition and predevelopment loan from Tyko Capital, according to Bisnow. The tower would rise to the maximum height the Federal Aviation Administration would allow in the Brickell area, Miami Today reported.

Djokovic is the selling point. Aman said he will lead the brand's longevity, nutrition, racquet and wellness programming, drawing on a multi-year relationship between the hotel group and the athlete, according to the company's launch announcement. The centerpiece is a 120,000-square-foot spa and wellness center designed with him, with a racquet club that includes indoor tennis and padel courts overlooking Biscayne Bay. It will also hold high-intensity and private training studios, mobility and conditioning labs, a medical wellness center and recovery spaces.

The tower mixes three businesses. Atma Miami will combine a hotel, branded residences and an invitation-only private members club focused on racquet sports. Residences range from one to five-plus bedrooms, with six-bedroom penthouses at the top, and owners get their own pool, fitness center with yoga and personal training studios, thermal spa, lounge and co-working space. The brand's name means the spirit, or the true self, in Sanskrit, Aman said.

The developers bring a Miami track record. Aman Group's chief executive, Vlad Doronin, founded OKO Group, whose portfolio includes the nearby 830 Brickell office tower. Oak Row, led by Erik Rutter and David Weitz, built the Wynwood Plaza office building, where OKO signed a lease last summer, Bisnow reported. SHoP Architects designed the tower, and Studio Paolo Ferrari is handling interiors.

Doronin framed the brand as an extension of Aman's model. "ATMA builds on that legacy to create a new awakening in hospitality," he said in the release. Aman Group operates 36 Aman hotels and resorts across 21 destinations, as well as Janu, according to the Atma Miami website.

The site is large enough for more than one tower. The 4.25-acre parcel has 485 feet of continuous bay frontage and zoning for multiple towers of up to 1,049 feet, according to Miami Today. Atma Miami is planned to replace the 1001 Brickell Bay Drive office building and the Yacht Club Apartments next door as the first phase. Denver-based Aimco sold the properties to the joint venture last December, and the seller had marketed the assemblage for as much as $650 million, Traded reported.

The announcement adds to a run of luxury condo bets in Brickell, including another tower that recently landed an equity backer, as we reported earlier. More coverage is on the Real Estate Sector page.

Next comes demolition of the existing buildings and a sales launch. Residence inquiries are open now, and pricing at that launch will show what buyers will pay for a Djokovic-designed address, Traded reported.