She didn’t lend her name. Jennifer Lawrence took half the company.
Mes° is a 50-50 hair care venture between Lawrence and biotech founder Jasmina Aganovic. It launched Oct 27 with three products.
Key Takeaways
- Mes° is a 50-50 venture between Jennifer Lawrence and biotech founder Jasmina Aganovic (Arcaea, MIT).
- Lawrence drives creative and product briefs; Arcaea runs R&D and operations. Fenty Beauty launch alum Rebecca Boston is president.
- It launched Oct 27 with 3 products, $34–$52, direct to consumer in the U.S.
Jennifer Lawrence wanted to build a hair brand for years. She held off until she found the right partner, after watching a 2022 TED Talk.
Mes° is a 50-50 venture with biotech founder Jasmina Aganovic, an MIT engineer and the CEO of Arcaea. Lawrence owns half and drives creative and product briefs. Arcaea runs R&D and operations; it raised a $78M Series A from backers including Chanel, Givaudan and Olaplex. Rebecca Boston, a Fenty Beauty launch alum, is president and runs day-to-day.
Mes° launched Oct 27 with three products priced $34–$52, sold direct to consumer in the U.S. Prestige hair care sales grew 11% in the first half of 2026, per Circana.
The open question is whether equity plus real R&D beats the usual celebrity licensing playbook.
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Sources
- WWD (Kathryn Hopkins), “Jennifer Lawrence launches hair care brand Mes°”, Oct 27, 2026. Link
- Beauty Independent (Polly Blitzer), “Jennifer Lawrence’s Mes° business partner”, Oct 27, 2026. Link
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