The Blog
How media, events, sponsorship and influencers actually grow a business. No theory for theory's sake, from 25 years of rooms.
Events
What does an event producer actually do?
An event producer turns an idea into a real room that works: concept, venue, budget, vendors, guest list, promotion, run of show, and follow up after the night.
Content
Content from events: how one night becomes a month of media
Content from events is the photos, reels, interviews and stories captured at a live event and planned in advance, so one night becomes a month of posts, press and sponsor proof.
Guest List
How to build a guest list people want to be on
How to build a guest list people want to be on: start with the purpose of the room, curate for mix and energy, invite personally, protect the list at the door, and follow up well.
Influencers
Influencer marketing for local businesses: small audiences, real customers
Proximity plus trust beats reach. Why a small creator whose followers are your neighbors sends more real customers than a national account, and how to build a local roster that works.
Promotion
Event promotion checklist: what we run before every room
The event promotion checklist 1nfluenc3 runs before every room: segment the database, sequence email and text, run digital, activate promoters and partners, publish content, and confirm every RSVP.
Pricing
How much does it cost to hire an event production company?
There is no single rate. The two numbers in every honest quote, what drives the total up or down, and how to judge a firm on what the room returns, not the fee alone.
Strategy
What a creative marketing architect actually does
The plan is only the start. What the role really covers, and why the best brands hire teams that also produce the media, produce the events, and connect the people.
Sponsorship
How to get sponsors for your event: the performance based model, explained
What sponsors actually buy, how packages should be priced, and how to get a sponsorship sales team that charges no retainer and only earns when it sells.
Influencers
How to find influencers to promote your business, without guessing
Follower counts lie. The five checks that separate influencers who move a business from influencers who just have an audience, and how a management company makes the match.